§Insights · N° 05

Sharp thinking on
brands, markets & media.

Original research, briefings and points of view from our practice — published when we have something material to say.

§ 01Featured

Market Trends06 · 2026

The new attention economy: what UK advertisers should plan for in 2026

Shifts in media consumption are reshaping how brands earn — and keep — audience attention. A structural look at the channels worth pricing into next year's plan.

Read the brief

§ 02Archive

Recent publications

06 entries

Consumer Insights

Sharp thinking onbrands, markets & media.

The new attention economy: what UK advertisers should plan for in 2026

Recent publications

From data to decisions: building a customer truth engine

State of media representation in the UK

Creative effectiveness: the metrics that actually predict growth

Public opinion polling: methodology in a fragmented age

Performance marketing without losing the brand

Why first-party data is the new media buying advantage

Sharp thinking on
brands, markets & media.